Did you know that 69% of B2B marketers have a content strategy in place? Content can build and keep your audience coming back for more. If you don’t have a content strategy, you are already behind.
Read on to learn about eight tips for creating content that can be turned into a content strategy.
1. Get Original
Original content can be hard to come by these days which is why Google praises those with original posts. Not only will Google give you a great benefit, but you will also find that your visitors will enjoy your content more. You will want their support because 94% of searches happen on Google property.
Google went through an algorithm update that prevented bad content from ranking high in the search results. For example, sites that updated copied content every day were punished by Google.
Creating content is all about originality. You don’t want to make posts that constantly relive the same topics and concepts. Content that is played out won’t build traffic to your site.
Many believe that creating a lot of content as quickly as possible is the best way to go about it. This is not the case.
You should only post when you have useful and meaningful ideas. Even if it is not every day, you will create more of an audience by having better quality reads.
2. Focus on the Headlines
Headlines are the first thing a reader is going to see before deciding if your content is worth their time. This is why focusing on headlines is one of the major things to do when learning how to build meaningful content.
Content building should start with a headline that grasps the audience’s attention. Just because this is the first thing your reader’s look at does not mean it is the first thing you have to write. Sometimes writing out the body of a piece will help you come up with an attention-grabbing headline.
It’s also a good idea to make more than one headline if possible. Selecting the best one from a few options will get you the best results.
3. Create Actionable Content
A lot of articles will give readers advice, but can the advice be applied? You should aim to make your content more actionable.
Content that can allow users to apply what they just read is the best type of content. Not only does it benefit the readers, but it can also make them remember your site and keep them coming back for more. It’s a win-win situation.
When creating actionable content, you don’t want to degrade your audience. Respecting them and providing assurance that they can use the material is the right way to go.
For example, you can give readers tips on how to apply the information you are providing them with. Specific topics can be beneficial for readers to learn from.
4. Provide Answers
Researching who your audience is can be the best way to understand how to build content. When your audience goes to a search engine with a question, they expect answers. This is why you need to be able to provide answers when you are building content.
It’s not enough to provide answers within your content. You need to be able to provide them quickly.
When content building, you should make your posts easily readable. This means users can scan through the content to find exactly what they are looking for without taking too much time. To do this, you can use headlines and numbers.
5. Be Accurate
Imagine writing a post that is only somewhat accurate. If thousands of people read it, you are spreading misinformation. This leaves people to believe you are not a credible source and they won’t be back for more content.
Creating content is all about research to ensure you are providing accurate information. When using statistics, always be sure they are accurate. It is never a bad idea to link statistics to the post so others know you aren’t making up numbers.
To stay accurate throughout your content, you need to consider some things. For one, always link to trusted sources and quality sites. Linking is helpful as long as it is accurate because the more you can back up, the better your content will be.
Lastly, you will be helping the search engines. When you link to other sources, you are helping the search engines learn what your content is about. This helps them categorize your content.
6. Engage Your Readers
Of course, a general rule when learning how to build content is to engage your readers. This is easier said than done, but there are some tips you can follow to help you out.
When creating content, leave your audience with questions. Don’t create an incomplete post, but include things that will make your readers reflect. They should be left considering how they can implement the knowledge they just learned.
Just like a headline, you should focus on the introduction. People will quickly make judgments about your content, so your intro needs to be engaging enough to keep people reading.
You should also consider leaving comments open to the public. If your content is engaging enough for people to want to comment on it, search engines will pick up on this.
7. Keep It Simple
Your content should be simple and straight to the point. No one wants to read about something they didn’t go searching for.
To do this, you need to eliminate fluff in your content. Always aim for a brief post that gets straight to the point with valuable information.
8. Stay Updated
Effective content can only go so far if it is only done every once in a while. You don’t need to write every day, but keeping your blog updated is the key to success.
New readers won’t pop up if your content is old and not updated. Search engines will also stop paying attention to your site if it is not in use regularly.
Related Article: What is Reverse Prospecting?
Creating Content For the People
Creating content can be challenging if you don’t know where to start. Using these tips will get you on the right track to create posts that are meaningful and effective. Keep users coming back for more by following these tips!
For more information on making your content more successful, contact us today.
