Prospecting
Content That Sells
So, what makes our Retreva content strategy so powerful?
Retreva’s content is a game-changer when it comes to sales prospecting software. By analyzing thousands of emails that have resulted in a positive reply and those that haven’t, we’ve combined science, data and psychology to develop the right content that results in maximum deliverability, above-industry-average response rates, and ultimately a meeting.
Content That’s Backed by Science, Data, and Psychology
For years, we have studied the words and phrases that trigger positive responses. Similarly, we know what email content turns prospects off and leads them to hit the unsubscribe button.
When we first write content for a client, they will read it and think, “Wow, this isn’t what I was expecting. It doesn’t seem that exciting.” But that’s why Retreva content is so effective. We’re able to see what is working and what isn’t across thousands of sales professionals. This high-level view allows our Retreva team to stay ahead of any trending changes in the marketplace.
Our warm and engaging language fosters a relationship with each lead, building trust with each email that goes out. So the magic is really happening with what we’re not saying, almost more than what we are saying. Essentially, Retreva enables the kind of visibility every sales professional wishes they had.
Prospecting Content to Win the Long Game
Because you want to build an ongoing relationship with potential customers, we intentionally keep the emails we send general. We do not mention a specific product or even ask any questions. We do not interact in any way that would push the customer away or isolate a specific demographic. Because your sales prospecting is a long-game, our content focuses on minimizing the reasons for a prospect to say, “No,” or even unsubscribe.
Personal Look and Feel Results in Low Unsubscribes.
Because Retreva emails are made very personal, prospects think it is coming from a person and not a company, resulting in low unsubscribe rates.
Choose Retreva for Lasting Customer Relationships
Retreva Helps You Start Relationships.
Retreva’s content is meant to build personal relationships. The emails have unique touches to them, as if they came straight from your inbox. There are no graphics or busy popups. Instead, the traditional email style pulls customers in, creating an intimate setting for them to learn about your company. This slow-and-steady approach results in long-term success for our clients.
Get Started with Retreva.
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